Business Models

Articulate what, why and how your team delivers value to your clients.

Baseline Process and Cost

Click on the steps in the process below for details.

We tailor our process and product to the unique context, requirements and objectives of your business. It normally requires an hour meeting (in person or virtual) and takes 3-5 business days to prep the virtual engagements and requirements for the workshop.

The initial invitation to key team members and stakeholders to participate in the process. We explain the context, objectives and ask them to provide ideas / answers to questions about key business model concepts (customer profile, unique value proposition, key activities, etc).

It takes people 5-10 minutes to complete the first virtual engagement. The end result can add up to hundreds of ideas and hours of collective listening and sharing all before the first meeting takes place. You can read more about our virtual processes here.

A second virtual engagement is often helpful – but not essential - at prioritizing issues and ideas before the first meeting. It depends on scope, timing and the results of the first engagement. If people are aligned around key business model concepts (e.g.: unique value proposition), the next step would be the live workshop. If there are many different/polarizing ideas, etc, we would also recomment a live workshop as the best venue for exploring diverse or polarizing ideas.

A second virtual, collective prioritization process is useful when individuals have identified a small set of ideas and need to prioritize which ones to focus on. Going into a meeting with an established sense of collective priorities puts the group in a better position to explore requirements and restraints to determine the right issues they are capable of going to work on most likely to have some success at achieving your intended results.

Business models generally require a half day (3-4 hours) of time with you and your team. People usually have a good sense of what their business model is but are often not articulating it as effectively as they can. We spend time clarifying and connecting your team's vision/ideas to different customer profiles, looking for the best way to position your unique value proposition and the surrounding 'mechanics' that result in a profitable (or successful) business system.

We are sketching, drawing and creating visual products right from project launch. We may create several 'interim' products that serve as communications tools and thoughtpieces to help people work through issues and ideas. We research your market, customers and competition and along with the results of our engagements and ongoing feedback from you and your team, we piece together a visual business model that is unique to your business.

A final virtual engagement helps refine, validate and align people around the completed business model. The objective is to align people around a business model that they helped create. This could mean a simple thank you email sharing the results of our engagement. It could be asking them to rank their level of understanding and agreement or requesting additional feedback to address any gaps or concerns they perceive.

Details of the final delivery will depend on the context, results and whatever you determine is appropriate in terms of the level of details shared with participants. Business models are generally shared in their entirety with the people who helped co-create it. In cases where you would like to filter the level of detail shared with your team and/or other participants, we create a "Participant's Package" that includes simplified versions of the products/results you want to share along with a thank you and details of any next steps.

The full list of deliverables includes:

  • The completed product (visual and/or interactive).
  • A participants package which includes the process "Tapestry" that outlines the process from start to finish. This can include the final product or a simplified version of the results where appropriate.
  • Pictures, transcriptions and any 'raw data' like lists of un-aggregated ideas that were collected throughout each process.
  • All files and resources used to create your product - for example, images or icons that form the bigger picture.
  • Translated products - we can provide word documents that you translate and send back to us for no additional fee. We can manage the translation process for an additional fee.
  • We are happy to provide a short, written report outlining our thoughts on the process, results and any additional considerations or reommendations we may have.

Product Samples

Business Model for managing a portfolio of businesses
Wrapped Apps Business System Model
Social Business Model - Ecosystem

Social Business Conceptual Model - An ecosystem view.

Social Business Model - Ecosystem

Social Business Conceptual Model - Business Model Canvas.

Social Business Model - Ecosystem

Social Business Conceptual Model - Client Management.

Social Business Model - Ecosystem

Social Business Conceptual Model - Cost Effectiveness Map.

Social Business Model - Ecosystem

Social Business Conceptual Model - Pricing Model.

CFIA Business Model for Industry Compliance

Social Business Conceptual Model - Pricing Model.

Your Business Is A System

Understanding how the pieces affect each other is the key to successful growth and change.

Business as a system: Many small parts coming together to create a whole picture.


Collective Insight will minimize uncertainty, gaps and errors when putting the pieces together.


Sytems thinking articulates the dynamics of a system and how the pieces impact each other.


The inclusive process results in better understanding, alignment and support for decisions and direction.


Visual thinking/products communicate complex issues, big picture and detail clearly and effectively.

Have questions?

We've been applying visual and systems thinking to complex challenges in government and business for over 40 years. We'd be happy to chat about the opportunity or challenge you're dealing with!

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QMPAS "Software and Service" is developed and managed by Delsys.

A visual thinking consultancy serving the Federal Government and other corporate clients in Ottawa for over 40 years.

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